Irene Govoni is the owner at First Eventi, and her task is to coordinate all of the business and private client activities.
Multi-talented, creative and highly detail-oriented, Irene gives more than 100% of herself when organising events for First Eventi clients. She also focuses much of her attention on the marketing end of the business, for which events are the most effective tools.
In ten years of activity she has gained international experience working with companies from a wide range of industries. After four years as a journalist for the most important Italian sports newspaper, the Corriere dello Sport-Stadio, in 2004 she went to work in the Italian Serie A Basketball League’s communication office. Her task there was managing relations with the press and the planning and organisation of sporting events.
The next move up took place in 2006, this time to Milan and the communications and public relations firm of MilleEventi, owned by the Mario Mele & Partners group. Here Irene honed her technical skills in the field of integrated corporate strategy as both Director of Clients, which included Corporate Media Relations, and as Event Organiser, handling such clients as Zenith, Ricoh, VerdeSport–Benetton Group and L’Evento (RCS – Benetton). She then became a strategic consultant for Pragmatika Srl, a public and media relations and integrated communications firm with offices in Bologna and Milan. For them she coordinated the organisation of nationwide cultural, technological and food and wine events, supported the activities of the Press Office and followed client relations. (Tonno Nostromo, Strhold, Gruppo Emerson).
In her position as Marketing and Communications Manager of Centergross, she contributed to the creation of the innovative re-launching strategy plan of the well-known Bologna business district.